Financial literacy for 16 to 28 year olds. Australia first.

Take the mystery out of the market

Learn how money actually works. Then practise on real markets, with none of your own money.

Founding member spots are limited. Be one of the first 1,000.
Launching in Australia first: international interest welcome.

The receipts

We did the homework first

  • 0%of young Australians felt school taught them enough about money1
  • 0%of Gen Z feel financially stressed2
  • 0%want to learn more about investing1
  • $0real money at risk while you learn on Akrue

Nobody taught them. Everyone's stressed. They want to learn.

1 ASIC Young People and Money survey snapshot, 2021 (3,000 Australians aged 15 to 21) · 2 ASIC Gen Z research, 2023

Why we exist

It's not fear. It's fog.

We had 56 conversations with young Australians and their parents, and surveyed 70 more. When we asked what stops them investing, the top answer wasn't risk. It was not having a clue where to start.

  • "I just spent it on dumb shit."

    17, apprentice, on his first year of real income
  • "I wasted $29,000 by the time I was 19. Nobody ever taught me what money was worth."

    A father of three, on his own start
  • "What's an ETF and how do I buy one?"

    46, working full-time his whole life

Real quotes from Akrue's own research conversations, shared with consent. Read why nobody teaches young Australians about money

Before the market

First, the money you already have

You can't invest what you never managed to keep. Track one is Survive: payslips, tax, super, rent, debt. The stuff school skipped and your first pay assumes you know.

  • Payslips
  • Tax
  • Super
  • Rent
  • HECS
  • Where your money actually goes

I'm Mystery. We sort the everyday money stuff first: then we hit the market and take me out of it. That's the whole deal.

Illustrative payslip Fortnight ending 21 Aug
Gross pay$1,720.00What you earned
PAYG withholding−$262.00Tax, taken before you see it
HECS/HELP−$34.00Your study loan
Net pay$1,424.00What actually lands
Super guarantee+$206.40Not yours yet. Still yours.
Illustrative figures for design only. Decode your real one with the free Payslip Decoder.

What you'll get

Built for how you actually learn

Track 1

The Survive track

Payslips, tax, super, rent, debt: the money basics nobody taught you. Learn to keep money before you learn to grow it.

  • What every line of your payslip means
  • How tax is actually calculated
  • Super: why it matters at 18, not 58
  • Rent, debt, HECS, and where it all goes
Lessons

Gamified lessons

Short, interactive lessons that actually test you. No textbooks, no jargon.

Your employer pays super on top of your wage, or out of it?

🔥 7-day streak
Track 2

Paper trading

Trade with live ASX and US market data using simulated money. Build real strategies, make real decisions, risk nothing.

SIM · Illustrative$0.00+0.00%
Simulated moneyReal market data in the app

Crew

Trade with your crew

Learn and trade alongside your friends. Compare strategies and climb the leaderboard together.

Crew LeagueWeek 6
  1. 1Jas1,420 LP
  2. 2You1,380 LP
  3. 3Tom1,190 LP
  4. 4Milly960 LP

LP = learning points. Lessons and streaks score. Returns don't.

Your journey

From confused to confident

  1. 1

    Foundations

    Where your money actually goes, and how to keep some of it.

  2. 2

    Practice

    Real markets, simulated money, zero risk.

  3. 3

    Understand

    Why things move, and what it means for you.

  4. 4

    Ready

    Walk into your first real investment knowing exactly what you're doing. Wherever you choose to make it.

Why this lasts

Twelve months is the shortest part of this.

What you keep is knowing what's being said, in every financial conversation you'll ever sit in. Every one of these rooms is coming. The only question is whether you'll be guessing.

What you'll still have in ten years

Your account, your business

Your account. Your data. Your parents can't see any of it.

Not your trades. Not your score. Not whether you opened it.

Your account is yours, and we don't sell your data. Ever.

Mystery, the shaggy black scribble monster who guides you through Akrue

Your guide

Meet Mystery

The shaggy monster you'll see around the place is Mystery: your guide through all of it. Every chart, every jargon word, every "wait, why did that happen?". Mystery explains it in plain English, right when you need it.

G'day. I'm Mystery. Your job is to take me out of the market. My job is to make that easy. Fair warning: I explain everything.

The name's the mission: by the time you're done, there isn't any.

FAQ

The real questions, answered plainly

No fine print you need a law degree for.

Is my money at risk?

No, because there is no money on Akrue. You learn to invest in a simulator that uses real ASX and US market data with simulated money. You can't deposit money, you can't buy real shares, and you can't lose a cent while you learn.

Is this financial advice?

No. Akrue provides general financial education only. It is not financial advice and does not take your personal circumstances into account. Akrue Pty Ltd does not hold an Australian Financial Services Licence (AFSL). We teach how things work: we never tell you what you should do with your money.

What age is Akrue for?

Akrue is built for 16 to 28 year olds in Australia. The minimum age to create an account is 16.

Can my parents see my account?

No. Even if they bought it for you. Your account is yours: parents can't see your trades, your scores, or whether you opened the app. We also never sell your data.

Is there a free trial?

Yes: 7 days, no card required. The trial includes the full simulator plus Season 1 of both tracks: Survive (payslips, tax, super) and Invest. Full membership pricing will be announced before launch.

Can I invest for real on Akrue?

No. Nobody can invest real money through Akrue. There's no brokerage, no trading account, and no money movement of any kind. When you're ready to invest for real, that happens somewhere else, on your terms.

Not ready to wait?

Join the 6-Week Challenge for $25 AUD

55 lessons on payslips, tax, super, budgeting and investing basics. One payment, instant checkout.

See the 6-Week Challenge

Your first investment should be in yourself

Join our founding members: the first 1,000 people who believed you don't need to be wealthy to start investing wisely.

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